Mohammad Reza Taghva; Mohammad Mehrabioun Mohammadi; Ahad Zare Ravasan; Amir Arzi Soltan
Abstract
This research aims at associating two groups of demographic and transaction related factors and furthermore, proposes customer churn factor as another influential factor in customer value analysis. To this end, at first, customers' transaction data in a real local ISP in a four year period are utilized ...
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This research aims at associating two groups of demographic and transaction related factors and furthermore, proposes customer churn factor as another influential factor in customer value analysis. To this end, at first, customers' transaction data in a real local ISP in a four year period are utilized for segmentation purpose using k-means method. Regarding service nature of the case, customers' behavior has been considered in terms of customer satisfaction factors. The results of Exploratory Factor Analysis (EFA) indicate that three factors of service quality, expectation confirmation and post-purchasing satisfaction are influential factors. Then, association rules using GRI algorithm are exploited in order to investigate among customers' behaviors and propose appropriate strategies and action plans for each customer segment. Finally, segmentation results are associated with physiographic variables and existence of a significant difference among identified segments is more investigated using one way ANOVA test. The results clarified that expectation confirmation and post- purchasing satisfaction as hygienic factors and service quality as an incentive factor influence customer loyalty.
Mohammad Mehrabioun Mohammadi; Gholamreza Shahriari; Ahad Zare Ravasan
Volume 2, Issue 5 , June 2004, , Pages 41-71
Abstract
Nowadays, many organizations took Information Technology Infrastructure Library (ITIL) best practices in the field of IT service management to improve their service management related processes. Although, many organizations adopted ITIL, not all ITIL implementations are successful. With this in ...
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Nowadays, many organizations took Information Technology Infrastructure Library (ITIL) best practices in the field of IT service management to improve their service management related processes. Although, many organizations adopted ITIL, not all ITIL implementations are successful. With this in mind, this paper seeks to identify critical success factors (CSFs) that impact on successful implementation of ITIL V3 in organizations based on a mixed approach. So, at first, with the semi structured interviews and literature reviews, 22 success factors were identified. After that a questionnaire developed and sent to domain experts. Exploratory Factor Analysis (EFA) and Confirmatory Factor Analysis (CFA) have been used for data analysis, which finally classified critical success factors in five groups named as “organizational”, “human”, “project management”, “managerial” and “process centric”. The results of this study have provided a very useful reference for scholars and managers to identify the relevant issues of ITIL projects in Iran
